12-Step Technical SEO Audit Checklist + Free Template

A robots.txt file tells search engine spiders which pages they can crawl so they won’t overload your site. The free version can also find broken links and redirects so that you can troubleshoot them right away. Input your business details, and you’ll get data on the quality of your company’s data online. Equipped with this intel, you can optimize your online presence by adding details or photos to your Google Business Profile or updating directories with your store hours.

You’ll find a list of issues (along with the scoring) in the following topics. If you want to crawl unlimited URLs, you should go with their premium plan which costs you 150 Euros per year. As you can see above, it lists down all the issues that occurred within your site by sorting them out from high priority to medium to low priority.

• This involves targeting specific markets and increasing visibility in local searches.
• That’s why we recommend compressing your images with a tool like Kraken.
• Test your website’s loading speed by using Google PageSpeed Insights or with Morningscore’s website speed test.
• If you’re an Ahrefs user, begin by launching a new project in Site Audit.
• The severity and time-intensiveness of the errors can also lead to higher prices.
• Determine if CSS and JavaScript files can be combined or if modern HTTP/3 protocols are in use to allow multiple requests to process simultaneously.

Check your navigation

Duplicate content refers to duplicate “main” content and pages, like duplicate blog posts, product pages etc. This can cause various SEO issues if not dealt with correctly and is therefore an important part of any audit. Common content includes text blocks that are included on multiple pages. Common content won’t harm your SEO efforts, but it’s worth checking the report to see if there’s no unnecessary common content on your site. Content-related issues are a broad topic which often benefits from manual analysis alongside tool-based reports.

Page speed tests simplified.

Fixing these can improve your click-through rates and avoid confusing Google. • Missing or empty titles/descriptions – these need to be written. Each page should have a unique title (50-60 characters ideally) and meta description (~155 characters) that include key terms and entice clicks. It’s been reported that over 33-34% of pages have missing meta descriptions  which is a huge missed opportunity – don’t let your site be one of them. • In Google Search Console Coverage report, look at the valid vs. error vs. excluded pages. Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”.

We analyze the key areas on your site where webcrawlers look for keywords and topical signals. With the Compare Crawls and Progress reports you can analyze the results of different SEO audits and track changes in the number of issues over time. Google’s algorithm is a complex system that retrieves the most relevant data to deliver the best possible results for a search query.

Each section in the guide linked to more fleshed-out individual pages that were designed to actually help users. Learn about each issue and how to fix it in our comprehensive issue descriptions. Click through to see the list of affected URLs and fix what might SEO Anomaly be hindering their success in search engines. You can duplicate the layout, data sources, and widgets from any previous report.

A few features examined include the optimization of your site’s images and title tags, as well as the keywords targeted on each webpage. Our technical SEO audit services assess key factors impacting your site’s success, like page speed, structured data, and crawlability. Proper use of H1, H2, and H3 tags with relevant keywords leads to improved rankings. Local SEO Services are for businesses focused on keyword rankings in a specific location or region. A Local SEO audit will analyze your website’s organic visibility as it pertains to a specific region. A Local SEO audit will focus on things like your Google Business profile, placement on Google Maps, and external links and citations.

This experience goes a long way in digesting the wealth of information provided in site speed tools and making intelligent, budget-focused improvements. An enterprise SEO audit will determine what keywords are currently being targeted and how well your enterprise website is optimized for those keywords. It will also determine if there are more appropriate or lucrative keywords that make more sense for your business to target.

If there are no robots meta tags on the page, search engines consider that as index, follow, meaning that they can index the page and crawl all links on it. From this, the audit tool creates an in-depth report on everything it finds to help you identify and fix any issues that are hindering your site’s performance. Keyword Rank Checker gives you the ability to get instant access to any domain’s ranking keywords. These can provide invaluable insights into CRO and other website improvements, especially those that would have positive SEO effects. Enterprise SEO services are SEO services for large organizations and corporations. Typically enterprise-level websites are much larger and more complicated than small-business websites.